Rooted Kind
How Rooted Kind Incorporates Ethical Naturism:
Body Respect, Not Objectification
- Rooted Kind challenges mainstream beauty and nudity narratives by celebrating the natural body without sexualization. Our products are designed for naturists who embrace skin-to-sun living, with formulations that support hair and scalp health in open-air environments, without ever reducing people to aesthetics.
Inclusion Without Performance
- Rooted Kind is rooted in the belief that diversity isn’t a trend. Our brand centers Black and Brown naturist bodies not as tokens, but as leaders of their own narratives, reconnecting with ancestral practices of ritual grooming, self-expression, and pride.
Sustainable and Soulful
- Ethical naturism means honoring the earth as much as the body. Our ingredients are clean, cruelty-free, and ethically sourced, chosen with intention and cultural significance. This is self-care that doesn’t exploit people or the planet.
Community over Consumerism
Rooted Kind isn’t about selling a fantasy. It’s about belonging. We invest in creating naturist-centered community spaces, education, and storytelling that empower people to show up authentically and without shame.
NBN Members agree to follow the ideals of Ethical Naturism. You can read more about what it means to be part of a healthy lifestyle in a blog post by NBN's CEO here.
You can also read about NBN's standards and what it means to be part of this network.
Naturism is a way of life in harmony with nature characterised by the practice of communal nudity with the intention of encouraging self-respect, respect for others and for the environment.
Rooted in Ancestral Strength and the Beauty of Our Kind
Your crown carries a legacy.
It was never just about hair. It’s a ceremony, a lineage, a quiet revolution passed down through hands that knew the earth and honored the self.
Rooted Kind doesn’t begin with a bottle.
It begins with us. With the stories etched into our strands, with the ancestors who walked so we could rise, bare and bold.
This is haircare that remembers.
Haircare that holds power.
Made for naturists who don’t just enter the world, they arrive, grounded in truth and crowned in purpose.
LAUNCHING 2026
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